Getting Their Attention: Top 5 Trends In Pay-Per-Click And Online Advertising
When it comes to online and pay-per-click advertising, you want to get the most bang for your buck. In order to do this, it’s important to be able to ride the waves of the current advertising trends. Keeping current can be tough, as technology and customer behaviors are always shifting. Here are some of the directions we’ve seen pay-per-click taking in 2016.
1. Mobile is a Must
Almost everyone is carrying a smartphone these days. In fact, it’s expected that by the year 2020, there will be 6.1 billion smartphones in the hands of people throughout the world. Mobile marketing (such as PPC ads with a “Call Now!” button embedded in them) is the best way to reach Millennials and Generation Xers, all of whom rely heavily on their phones to find products and services on the go. Ignoring mobile means ignoring a huge block of potential customers.
2. Social Media Explosion
If you’re ignoring social media in your PPC advertising, you’re making a huge mistake. Facebook users provide a lot of information as they use the platform. Information on which games they play, what’s going on in their lives, what sort of hobbies they’re interested in—these little bits of data all get pulled into the Facebook machine. What it spits out are ads that are specifically tailored to a certain demographic. Whether your business caters to sports fanatics, elderly people, or college students, social media platforms such as Facebook, Twitter, and LinkedIn are reaping huge rewards for companies that take advantage of their targeted pay-per-click ads.
3. Video Ads
When Google AdWords made it a snap to stream video ads on YouTube, they enabled businesses to put their pay-per-click content on the third largest web site in the entire world. That’s a seriously large audience for your advertising. You can target specific demographics by displaying your ads in content categories that are most frequently viewed by your ideal customer base.
4.Greater Integration Between Video and Content
Speaking of video ads, what if a customer watches a video and then doesn’t go directly out to find your website or application? What if they get distracted afterwards and forget the name of your business? In order to drive them directly from your ad to your content, Google has provided cards for viewers to click on that connect video ads right to your store, app, or website. Potential customers don’t need to take note of who you are or what you do; they simply click and they’re delivered into your hands!
5. Keywords Are No Longer Key
The internet is awash with click bait content that’s chock full of keywords, links, and not much substance. But what about content that’s actually entertaining and educational? Major search engines like Google have begun using natural language search technology, and as this happens, companies are beginning to move away from keyword content and focus more on content such as blog posts. By doing this, they draw potential customers in with content that is high-quality, interesting, and sharable on social media.
Online advertising is like a constantly moving ocean and you’ve got to be able to shift with it to stay on top. Even if your current advertising campaign is working well, it always pays to be aware of what’s coming next. At Nova Solutions Miami we are always ahead and know about new technologies and trends that are available, 2017 will bring even more advances to watch out for and experience in our quest to reach customers.