How to Build SEO into Content Strategy
Let’s face it, SEO can be a lot of work and it can be difficult to make sure a Miami website is properly optimized for the web. Since Google changed the way keywords are viewed, more and more companies are finding that their once perfect blog posts are not so perfect and are hurting their web rankings.
If you previously stuffed your articles full of keywords, it is time to do a complete overhaul on your company’s website. It is important that you build your SEO into your content and that you never simply rely on one or two components, but that you look at the big picture.
Below, we will discuss what you need to do to build SEO into your content strategy.
1. Make a Plan
One of the most effective and beneficial things that you can do for your SEO is make a plan of action. If you simply go at SEO blindly, you will find that you do not receive the results that you expected and needed.
You should sit down and do some research about your own brand, your competitors, and decide how you need to approach SEO. Consider using tools such as the Google keyword planner or something similar. These types of program will help you determine what keywords are searched the most.
2. Don’t Focus on a Specific Keyword
When it comes time to start writing the content for your site and also your blogs or articles, you need to focus on a topic and not on a specific keyword. When you focus on a single keyword, you will be more likely to add it into the content too many times and your article will turn into a series of unreadable sentences as opposed to a helpful tool for your readers.
A good thing to keep in mind when you are writing your content is to focus on something that your readers what to know. For example, if you have a remodeling business, focus on some small repairs that homeowners can do themselves. Your readers will enjoy a topic like this as opposed to an article focus on home remodeling for cheap, and other keywords.
3. Know User Intent
If you know what a user’s intent is, you can create content that will satisfy them. For example, if you search a keyword on Google with personalization turned off, you will find that either more e-commerce websites come up or more informational articles come up. This is extremely important because if readers are looking for more information-based content, that is what you need to be providing.
For example, search the word “oil change.” What comes up? If you notice that content in the top few results is about “how to perform an oil change” or “how to know when I need an oil change,” then you will know your focus should be on information about oil changes.
If you are trying to build SEO into your Miami content strategy, focus on the customer and less on the actual keyword itself. If you keep your content natural and beneficial to the reader, your website will rank well.