Image Optimization For SEO: 5 Tips

The optimization of image content works in a similar manner to your other SEO endeavours. If done properly, the adjustments to your Miami site’s visual elements will enhance your overall rankings. Keep the following advice in mind when preparing for image optimization:

The Visual Content Itself

Posting unique image content on your site is key. Instead of copying someone else’s photographs, memes, art, infographs, or the like, create your own image content. Original content will set your site apart from Miami’s competition and attract more visitors to your site.

Files

Carefully consider the properties of the image files that you upload. Uploading more common file types will help prevent any undesirable compatibility issues with certain browsers. The “jpeg” and “png” file extensions are your best choice since they are the most prevalent file types. Also keep your image sizes down to a minimum. While larger, more detailed pictures can look compelling on your site, they also use more space, thereby hampering your load times. This could impair your site’s SEO if your pages are sluggishly trying to load excessive amounts of data. Too much latency could ruin a viewer’s experience, causing them to leave your page; in other words, they might not even see your picture, let alone view the rest of your content. While images can be beneficial, they can also be counterproductive if they’re discouraging people from browsing your site.

Keywords

Remember to convey the appropriate keywords in your uploaded image’s file name. To better attract potential visitors through SEO, you should implement keywords in your page’s titles, tags, and in the page’s descriptive text as well. Avoid overt redundancy (i.e. spamming) while ensuring your content is obvious about the keywords it is promoting. Since search engines’ ability to view visual content is still in its primordial state, textual direction for what images are conveying is mandatory. Try to write a coherent and informative description of your content so that your Miami site will be found by search engine crawlers with ease.

Appropriately Map Out Your Site

Sitemapping will also be invaluable when attracting search engines to your image content. With a proper map of your site, you are helping search engine crawlers to discern your images’ locations and the content each image contains. This streamlines the crawlers’ task and thereby enhances your site’s SEO.

Allow Shareable Content

Be sure to include links to your various social media platforms on each of your webpages. Having Facebook, Google+, Instagram, Twitter, LinkedIn, and other social media logos on your page will allow and inspire users to share your visual media with others; this can equate to free advertising. As well, if your social media is reflecting your site’s positive standing with the masses, some search engines may improve your SEO rankings. Make things easier on yourself by letting your visitors spread the word for you!

Images, when implemented correctly, can noticeably increase your rankings in Miami. Just remember that an image’s full potential is only reached through optimization.