Image Optimization for SEO

Using images on your Miami website, blog, or in an article may seem pretty cut and dry right? You simply take the image you want and place it strategically on the page, click the publish button and call it a day. Wait! Before you do that, did you know that there are specific rules you must follow when it comes to your images? That is, if you want them to rank well for SEO. Below, we will go over some tips to help ensure that you are able to properly optimize your images.

1. Name Your Images

Before you simply use default names for all of your images, make sure that you provide an updated and descriptive name for the file. Search engines look at your file names for keywords and naming your images will help you rank better in online search results.

If you are confused about what this means, here is an example. You take a picture of a blue Ford F150 FX4. Your camera default names the image MARIMAGE101. Instead of leaving this default name, you should name the file Ford_F150_Blue_FX4 or another variation of the keyword.

2. Cut Down on Size

Ever stumble upon a site that uses images that are WAY too big for the screen? Yeah, you do not want to be that company. You should always adjust the size of your images for a couple of reasons. Smaller images load faster and they are easier to see without having to zoom out. If your image load time takes too long, Google will take some points off of your ranking.

3. Your Alt Tags Are Important

When you add an image, you probably skip over the little box labeled alt text, don’t you? Well from today and going forward, do not do that. Your alt text for your image is important and you should add in appropriate keywords and a description of what the image shows.

When we say you need to fill out the alt text, yes, we mean you need to do so for every image on your Miami website. Don’t worry, it is a lot of work now, but it will pay off in the end.

4. Choose the Right File Type

Did you know that there are three different file types that you can choose from when saving and uploading your images? You have the option of a PNG, JPEG, or GIF. When you start to upload and save your files, test out the different extension options as each one will appear differently on your screen depending on the actual size of your file.

For example, you may find that a PNG picture works best at one file size, but as you go larger or smaller, the picture becomes distorted. Play around with the options and file names until you are happy with the results.

It is important that you fully optimize the images on your Miami business website. If you do not, then you will find that Google penalizes you and your ranking may drop over time.