Measuring Key Performance Indicators For SEO Campaigns
When undergoing optimization, you are allowing search engine crawlers to better comprehend your site. Despite these algorithms’ inner-workings being undisclosed by the Google team, there are a few vital performance indicators that can be invaluable to Miami site owners; these will allow you to determine how your site is faring and how the crawlers are perceiving it. Also, don’t forget to acknowledge the signals of SEO performance indicators.
Read below for some indispensable KPIs with Google.
Quantity of Sitemap Pages vs. Quantity of Indexed Pages
Whenever there is a marked disparity between the amount of pages in your sitemap that are sent to Google and the amount of pages that are indexed, this could be hinting at a larger SEO issue. This complication may be a result of excessive duplicate content or even a faulty internal linking structure.
Correlation between Speed and Page Crawls
It is widely known that page download speeds influence ranking when it comes to search engine optimization. A faster loading time benefits your Google, your visitors, and consequently your Miami business.
If there is a drop in the amount of pages Google’s robots are crawling each day, this can be indicative of something causing poor loading times. These kind of performance troubles impact your organic search visibility, and it is crucial that you uncover the problem and remedy it immediately. Try inspecting your whole infrastructure and architecture to figure out what is hindering your website. If the problem takes too long to resolve, Google could discontinue crawling your site altogether, leaving your business prospects in shambles.
Watching the Bounce Rate
Bounce rate is another key performance indicator to watch out for in Google Analytics. How long does the average user spend browsing your site once they’ve entered it? Do they only browse for a moment before closing the site? Do they not even bother with the call to action on your landing page? Brief visitor sessions can lead to a high bounce rate and this often implies that your site is unappealing in some way. The website can be poorly organized, have technical issues, or perhaps the page seemed irrelevant to the keyword that helped bring them there. Discern what elements are turning users away and make the appropriate amendments.
Quantity of Indexed Pages vs. Quantity of Crawled Pages
Looking at your ratio of pages crawled against pages indexed offers a key performance indicator as well. If you’re wondering what a good ratio is and how many pages need to be crawled for one page to be indexed and ranked, most enterprise sites consider a 10:1 ratio acceptable.
Certain issues can also cause Google to crawl too few or too many URLs. Another type of error can impede the search engine’s downloading of a specific URL or even prevent the download altogether. Either way, if your site’s new content isn’t receiving indexes or crawls, you must work with Webmaster Tools to find the underlying issue.
Once you recognize key performance indicators and actively monitor site metrics, you can more easily beat out the competition in Miami by getting your site indexed and ranked.