Basic Principles of Responsive Web Design

For Miami companies trying to do business on the internet in 2016, nothing is more important than having a responsive website. The days of just having a website for desktop browsers is long gone. With so many people using smart phones or tablets to access the internet, you must have a site that is responsive to any user on any device or PC.

There are many techniques used in the creation and development of a responsive website, so the concept might seem overwhelming or confusing if you aren’t knowledgeable or skilled in web design.

To help you get a better understanding, here are some of the fundamental principles:

Intuitive structure

It’s essential that a website be as intuitive as possible. The easier it is for users to find exactly what they’re looking for, the better. Everything on the site must be self-explanatory. Never let any queries or question marks come up in navigation. Intuitive design and simple navigation also make the user experience more engaging. Visitors should not have to wonder how to get from point A to B.

Fluid grids

When a layout is coded in relative proportions of the elements on the page, this design is referred to as a “fluid grid”. Traditionally, a CSS layout uses fixed width grids to position each element on the web page. This fixed-width approach is no longer viable today sine there are so many displays, from phone screens to HDTV screens. Now, each element is given a relative size or percentage rather than specific heights and widths.


Every single user should be able to access every single piece of information on your webpage in the easiest manner possible. The text should be readable on all screen sizes. The colors should be appealing, yet not harsh on the eyes. Don’t let the content be overpowered by the background. The design should have visual harmony and balance with the color scheme and contrast.

Organized and economized content

Effective communication is important for responsive web design in Miami. There must be consistency with the content and navigation, in addition to visual appeal. Blocks of information should be organized and placed in a manner that makes the content easy to process.  Make the most out of every portion of the website. Try to get your point across in as few words as possible. The design should be simple and free of clutter.

The fewer choices, the better. If you have too many links and categories, you will only confuse the visitors. It may take them longer to make a decision if there is too much for them to choose from. Keep the options as simplified as possible.

Proper use of breakpoints

Trying to define breakpoints based on specific screen sizes and devices can turn into a maintenance nightmare. It’s best to create breakpoints based on the content itself, rather than on specific devices or products. For the design, begin with the smallest mobile screen first and then gradually enhance the experience. You will want to keep lines of text at a maximum of 75 or so characters.

Consider these guidelines as a starting point for responsive web design for your Miami business.